Short Breifing On Privacy Seal
2010
Within the wired world of the 21st Century, most people are worried with their privacy.
As a result many websites display privacy seals to guarantee potential customers that there is nothing to fear by doing business over the net.
The common consumer most likely has no idea what to make of all the headlines about scammers phishing for credit card numbers.
But discovering a privacy seal prominently displayed on an e-commerce site will like go a long way towards sculpting up their confidence.
Such graphics funciton in much the same manner as the Better Business Bureau’s logo, basically vouching for the company showing them.
It’s a kind of testimonial, from a resource that savvy shoppers trust!
Obviously, that last bit rather depends on which of many privacy seals available you choose to use.
Like with most other commodities, there are brandnames and then there are the no-frills bargains.
And naturally, you spend a premium for name acknowledgement.
But isn’t name recognition what this whole matter is all about?
Isn’t making the consumer more confident precisely the point – and what might help that better than something immediately familiar?
If money is not an issue, then a brand is probably the approach to take.
But why pay more for the very same if you’re not caught on branding?
Truth is, even many a savvy shopper won’t know much about how a McAffie privacy image is different from that provided by another company.
If you’d like value for your money, you should look at those available from less popular businesses.
Some are purely for cosmetic functions, to help a site look conventional and legit, and charge almost no money.
There is not much of a vetting method involved, and thus you conserve time – now and down the road!