The Reliability Of Coffee Makers
2010
Presented the widespread proliferation of coffee houses these past twenty or thirty years, one would count on a affiliated decrease in the reputation of home coffee makers, but rather these products are actually selling as briskly as they ever have, being one of the most iconic stars of late-night TV infomercials. So why should this be? Why should sales not have taken a hit with ever more businesses selling coffee?
Well, it depends on why people go to coffee houses and why they purchase coffee makers – there may be rather different reasons behind each habit. In the scenario of the coffee house, it’s about the ambience, the environment. Chains such as Starbucks are simply reviving the practice that was prevalent in late nineteenth and early twentieth-century Europe, where people escaped crammed quarters at home by visiting cafes and saloons to read, do their work, or even have a proper supper. Today’s institutions offer much the same amenities, and it’s no accident that college students are among the most numerous of customers for a chain coffee house.
Consumers who buy their own coffee makers, on the other hand, probably can like their cup well enough at home, or they basically need it right away and as a part of their daily routine. Thus, a coffee-making machine lets them wake up or come home from work to freshly brewed coffee that’s ready for consumption without the fuss and bother of a queue. Yet the same wide range of flavors is available, the same diversity of roasts and beans and blends, and all at a much lowered cost, typically. Finally, there’s assured seating!
Finally, the number of businesses focused to serving coffee has only made people want to buy coffee machines of their own. After all, why not have the best of both worlds?